Editor's Information
Senior Wire
For your discerning senior readers

WHY USE SYNDICATED COPY?

Some common objections

"LOCAL IS BETTER"
We agree. Mostly.

How about adding your own local comments, resources, quotes etc. to an already content-rich universal piece from a professional editorial service?

What if there are no qualified local writers, especially on national issues? Where else can your readers find national stories presented specifically for seniors?

What if choosing a local writer (who may also be an advertiser) becomes less believable to discerning readers? Or causes other similar advertisers to desert you because you're favoring that other guy?

"NOT ENOUGH MONEY"
There never is. But what gives your readers the most satisfaction? Two or three inexpensive, mediocre or free pieces versus one meaty, well-written article that engages readers' minds and hearts?

"I HATE `CANNED' MATERIAL"
So do we. That's why we constantly search for fresh writers with solid talent, and enough years to get past the "why did I even bother reading that drivel' syndrome, and produce copy that speaks directly  to their peers.






A SAMPLING OF OUR COLUMNS THAT GET READ AND RESPONDED TO!

NATIONAL
Washington Watch
Political cartoon
News and commentary

FINANCIAL
Mental Wealth
Money Wise
Legal Ease
Work for Seniors

HEALTH
A Healthy Age
Health Briefs
Preventive Measures/food
Coleen's Corner/diabetes
Healthy Alternatives
Healthy Times

TRAVEL
Travel with Grandkids
Travel Easy/tips
First person travel accounts

ADVICE
Ask Mr. Modem
Automotive/technology
Golf After 50
Sports & Fitness After 50
Beauty at Any Age
Leash & Collar
Gaming tips and topics

Plus food, humor, philosophy, commentary, puzzles and
seasonal and holiday material.

And we love special requests!

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